Mission and Values


Vision

Our vision is both bold and achievable, and we firmly believe it can be realized by the year 2034:

Kooltura will have a portfolio of clients that are seen and heard through visually rich content that honors the values, beliefs, and traditions of the communities served.

Through powerful visual storytelling, Kooltura will broaden its geographic reach, becoming a force for culturally centered design in the Bay Area Region.

Kooltura aims to be a trailblazer in the cultural marketing and nonprofit sector by actively training and supporting emerging marketing professionals, encouraging them to embrace a culturally centered approach in their marketing careers.

 

Mission

To amplify cultural, community, and human experiences by developing innovative and culturally driven marketing and branding solutions.


Values

Roots - We believe in strategies that are rooted in the history and heritage of the communities we serve.

Representation - Representation stands as a foundational pillar in our work, and we actively strive to cultivate a space where diverse perspectives and voices are not only acknowledged but also meaningfully represented.

Community Connection - Building meaningful community connections and incorporating cultural insights are fundamental components of our marketing and branding strategy.

Visual Storytelling - Leveraging the impactful nature of visual storytelling to genuinely capture the essence of the community, ensuring representation that holds deep meaning and resonance.