El Tech es Para Todos

El Tech Es Para Todos

Explora. Disfruta.
Aprende.

The Tech Interactive is a family-friendly science and technology center in downtown San José, offering hands-on experiences that inspire creativity, curiosity, and innovation. El Tech es Para Todos was created to connect Spanish-speaking Hispanic/Latino families across San José and the Bay Area with The Tech Interactive as a welcoming, accessible, and enriching destination for all ages.

The Ask

The campaign sought to increase awareness, drive participation in workshops, and build stronger connections with Spanish-speaking communities. The Tech Interactive needed to translate its mission and offerings into clear, culturally relevant messaging that could reach new audiences, build trust, and inspire families to engage.

Kooltura Approach

Kooltura developed a culturally relevant marketing and Spanish content strategy centered on an inclusive, multigenerational, curious, proud, and family-centered approach. Through audience-informed messaging, visual storytelling, and multi-channel outreach, we helped translate the campaign's vision into approachable creative that welcomed families into the experience and reinforced the message that El Tech es Para Todos.

| Family at Tech Museum Installation

The Services

Creative direction, scripting, and video production featuring workshops, exhibits, programs, and innovative space.
Developed campaign graphics, social media visuals, consistent with the organization’s brand identity
Managed paid and organic digital media campaigns to maximize reach

Community Impact

The campaign successfully increased engagement and participation, reaching thousands of residents across San José and Bay Area. By combining creative design, strategic outreach, and clear messaging, Kooltura helped position The Tech Interactive as welcoming, accessible, and trusted place for world-class immersive STEAM education.