Protégete / Protégenos
Community. Health. Awareness.
During the pandemic, Kooltura supported the PROTÉGETE / PROTÉGENOS campaign, a grassroots initiative focused on delivering Spanish-language health and safety information to East San José residents. The campaign prioritized accessible messaging to help communities stay informed, safe, and connected during a critical time.
The Ask
The Sí Se Puede Collective needed a campaign that could communicate important health and safety information in a way that felt trusted, relevant, and easy to understand. The challenge was reaching residents in their native language with messaging that reflected their lived experiences while encouraging proactive community care. The campaign needed to build awareness and promote collective responsibility during a rapidly evolving public health crisis.
Kooltura Approach
Kooltura developed a culturally responsive strategy with visuals and messaging designed to resonate with East San José communities. The campaign centered accessibility and trust, ensuring health information could be understood by audiences of all ages. Our design process prioritized community relevance, cultural connection, and readability across multiple formats.
| Promotoras on Univision 14 National Coverage
The Services
Creative direction and culturally relevant campaign messaging
Development of accessible visual communications and campaign graphics
Design of multilingual materials to clearly communicate health and safety information
Collaboration with community partners to support consistent outreach across platforms
Community Impact
PROTÉGETE / PROTÉGENOS supported grassroots efforts to share timely health and safety information throughout East San José. The campaign helped increase awareness of preventative measures and encouraged community members to protect themselves and one another. By prioritizing culturally relevant communication and Spanish-language content, the initiative strengthened trust and promoted collective well-being.
The Numbers
Community Members Reached 150,000
Individuals Reached for COVID-19 Testing15,000
Vaccinations Through Community-Based Outreach25,000
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