Folkloreada 2025
Dance. Culture. Community.
Kooltura partnered with Los Lupeños de San José to develop the campaign identity for Folkloreada, San José’s celebration of Mexican folklórico dance and culture. Presented at the Mexican Heritage Plaza, the festival brings together artists, dancers, and community members to honor the richness and diversity of regional traditions.
The Ask
Position Folkloreada as both a vibrant community celebration and a respected artistic platform for folklórico, while engaging audiences across generations and elevating visibility for participating artists.
Kooltura Approach
We created a culturally rooted visual identity inspired by the movement, color, and regional diversity of folklórico traditions, ensuring a cohesive presence across digital and print platforms.
| Folkloreada attendees at the Mexican Heritage Plaza
The Services
Creative direction and culturally rooted campaign identity
Social media content strategy and management
Integrated promotional design supporting community outreach, audience engagement, and participation
Community Impact
Through our creative partnership with Los Lupeños de San José, Kooltura helped elevate Folkloreada as a vibrant celebration of Mexican folklórico dance and culture. The campaign created a cohesive visual experience that helped connect audiences across generations, celebrate participating artists, and invite the broader community to experience and engage with the richness of Mexican cultural traditions.
The Numbers
Total Social Media Interactions10,343
Attendees at Folkloreada2,000+
Total Social Media Engagement Impressions50,265
“Working with Kooltura Marketing has been incredibly meaningful for me—not only because they produce high quality visuals and compelling content, but because they truly understand my community. They connect with our audience in a way that feels authentic, which makes our work resonate more deeply and strengthens the impact of everything we do.”
— Samuel Cortez Balderas, Artistic Director
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